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Social media, audience engagement and trust

First as the deputy community editor and then audience engagement editor at The Economist, I spent nearly four years thinking about how to host civil conversation online. This led me to found the Severe Contest blog about The Economist’s digital transformation.


I also led The Economist’s involvement in the Trust Project, a consortium of publishers committed to being transparent about how they work. Our aim is to raise levels of trust in the media.


Here are the three blog posts that best show my thinking about these topics:

Three ways we build trust on social media

Avoiding anger and clickbait in the search for new readers


A close friend, or a critical one?

Wondering whether online engagement is a prerequisite of trust in the media


News reporting isn't enough

Building trust with news consumers requires conversation too


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